Inside Web3 💎 | The Power of SEO for your Web3 project
Inside Web3 💎 | The Power of SEO for your Web3 project
Logbook of a Web3 builder: News, resources, fundraising, and learnings - every week.
Hello everyone,
I hope you are doing well :)
Today we will talk about SEO (Search Engine Optimization) or natural referencing, whose main objective is to bring free qualified traffic to a website from search engines (like Google, Bing, Yahoo, Ecosia, etc.).
SEO is essential in building an app or any other digital project that has a website. In the case of crypto apps, a good strategy can bring a lot of strength to the development of your project. In the case of a Web3 product like Mobula, it's in our best interest to get our pages well-indexed on several search keywords to redirect people who might be interested in Mobula to its website. If you look at our competitors like CoinMarketCap or CoinGecko, this is one of their main acquisition channels. You only have to do some research on crypto topics to realize it. So today, we're going to focus on this topic by sharing everything we've learned about it.
Inside Web3 💎 | The Power of SEO for your Web3 project
🗞 Web3 News
💼 Web3 Entrepreneurial Resources
🏦 Web3 Fundraising
📓 The Week's Log: The Power of SEO for your Web3 project
🗞 Web3 News
🖼 Instagram Users Will Soon Be Able to Mint and Sell NFTs
Instagram said that starting this week, it will begin allowing a select group of digital creators to mint and sell non-fungible tokens (NFTs) directly from the social media platform.
🏦 Binance CEO Zhao Considering Buying Banks: Report
Binance CEO Changpeng Zhao is considering buying up banks to bridge the gap between the traditional finance world and crypto-currencies.
🐶 62% of Dogecoin hodlers in profit amid hopes of Twitter integration
The price of DOGE has surged 98.5 percent in the past seven days following Elon Musk's acquisition of Twitter, propelling the crypto to eighth place on the global crypto-currency chart.
📚 Metaverse schooling to help Japanese city combat growing absenteeism
The metaverse schooling service chosen by Toda City allows students to explore the campus and study in virtual classrooms. However, students must obtain approval from their respective school principals to attend classes via the metaverse service.
🔎 Hong Kong eyes looser crypto rules in digital-asset hub bid
Hong Kong is set to allow retail investors to trade cryptocurrencies in a bid to become a hub for digital assets and restore its battered reputation as a global business center.
💼 Web3 Entrepreneurial Resources
🤖 An Overview of No-Code Tools for Web3
A short list of no-code platforms for all things crypto, blockchain, and web3.
🔗 My Trip Down the web3 Rabbit Hole: Separating Hype From Substance
The challenge for us, dear readers, lies in separating the hype from the substance. This article is aimed to help you see past the hype and understand the hidden possibilities.
🗝️ Web3 Entrepreneurship: 10 Secrets from Successful Web3 Companies
The top 10 secrets I’ve heard from successful Web3 entrepreneurs that you might want to try for your Web3 business.
🏦 Web3 Fundraising
WalletConnect raises $12.5 million to build "Web3 communications network"
RealFevr Secures €10M Series A to Build GameFi Ecosystem
Web3 Wallet Martian Secures $3M Pre-Seed Funding Led by Race Capital
Coinbase Ventures participates in $4.2 million funding round for NiftyApes
Microsoft Backs Wemade’s $46M Fundraising for Web3 Push
📓 The Week's Log: The Power of SEO for your Web3 project
As mentioned in the introduction, this week's topic is SEO. I'll share with you what we've learned by analyzing our competitors' strategies and talking to experts in the field, such as the SEO agency SEOSecret.
The first thing to consider is that your Web3 product website must follow good SEO practices to facilitate efficient indexing. Here are my learnings👇
Tell search engines that your website needs to be indexed
To do this you need to add specific tags on your website and its different pages. Take into account that some pages do not need to be indexed. For example, this is the case of a non-public profile page on Mobula.
🛟 Help: How to Submit Your Website to Search Engines in 2022
Add the right meta-tags, and create SEO-friendly pages
Make sure to add meta-title & descriptions as meta-tag on your pages. This must be added rigorously. You can take inspiration from your competitors and place yourself on new types of searches with SEO tools like SemRush. You should also make your pages SEO friendly with H1, H2, title, etc.
🛟 Help:
A quick and easy guide to meta tags in SEO
How to Use H1, H2, and H3 Header Tags for SEO Effectively
Do not hesitate to include (a lot of) text on your pages.
To understand this point, you must understand the logic of search engines. Search engines highlight sites that retain users because it is their ultimate interest that users stay connected as long as possible. Search engines like Google will therefore tend to put forward sites & pages with high added value, which retain their visitors.
For this, you should not hesitate to add text to increase the average session length of your users. The idea is not to put random text just to put text because if it is boring, visitors will leave, and it will harm your site. You need to put text intelligently so that your users stay on your page longer, which sends a good signal about your page to Google.
For example, our competitors CoinMarketCap or CoinGecko often add paragraphs of text that share previously mentioned information but contextualize it as a paragraph sentence. It allows less familiar users to have their questions clearly explained, thus keeping them on the page longer.
Knowing this, your priority should not be: How to be first on Google
but rather: How to make people stay the longest on my site
Create dynamic SEO pages
With a Web3 product, you can have a lot of value-added information through your different features. For example, in Mobula, we have a lot of value-added information about the crypto-assets listed in the ecosystem. This high-value-added information, such as the smart contract, the social networks, or the audits of a precise crypto-asset, can be subject to individual queries on search engines.
For this, we can create dynamic pages on each value-added feature on the site to attract traffic from people looking for a particular feature.
For example, with Mobula, we can have the conversion rate between 2 assets in real-time. So we decided to create dynamic SEO pages dedicated to this topic. We will create a large series of pages that will display the details of the conversion of two assets listed on the platform.
We are currently working on the wireframe. Here is an overview:
Another example, each crypto asset listed on Mobula contains its smart contract address(es). We have therefore decided to generate dynamic pages for each new asset referenced on Mobula that will contain the list of smart contracts.
Having validated the wireframe, we are currently working on the design of the V.1 :
Create satellite websites
A strong and very useful SEO strategy is to create an external site that will capture a lot of traffic (as it will be created from scratch to comply with all the search engine rules to rank very well) and redirect the traffic to your Web3 product site. We call this a satellite site.
A satellite site is a secondary site designed to support the main company site and is a widely used tool by website promoters. It can be a media site, a marketplace, a data aggregator, etc.
These sites are a great strength for Web3 products because they allow synergies between different sites, reinforcing the power of the SEO strategy.
With Mobula, we are considering setting up a satellite site with the expert 1001 Websites. It could be a media site, for example. By the way, CoinMarketCap is a kind of satellite site for its owner, Binance ;)
1001Website builds satellite sites for many niches, whether it is web2 projects (1001Foodtruck, UneSalleAParis, etc.) or Web3 projects (Confidential 🤫 ).
The team places the sites in the top 1 of the search for their keyword in less than 6 months. It’s a real game changer for any web3 product.
I'm sharing with you the contact of 1001Website's CEO, Adams :)
He promised me to offer his best deals to people who come from Inside Web3 💎.