👋 Hey guys,
I hope you are well :)

Today we're going to talk about external communities, composed of potential customers/users, and the opportunity they represent for your project. Indeed, when you launch a Web3 project, one of the best ways to attract new potential customers/users is to make your project now directly to external communities full of potentially interested people.

With Mobula, we quickly realized that we had a volume game and that we had to find many pirate ways to bring in interesting traffic for our project. So we quickly identified the type of community we were looking to reach and set up strategies to take advantage of it. A small example with the external Facebook community "Solidity Developers Community", 2nd search result when we search for solidity developers community, that we joined and then associated with Mobula.👇 😉

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Inside Web3 💎 | Leveraging external communities

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💼 Web3 Entrepreneurial Resources
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📓 The Week's Log: Leveraging external communities

🗞 Web3 News

🦊 MetaMask will start collecting user IP addresses
According to a revised privacy policy agreement published by ConsenSys on Nov. 23, MetaMask will begin collecting users’ IP addresses and Ethereum wallet addresses during on-chain transactions.

🔒 Banking giant, JP Morgan’s crypto wallet trademark gets approval
The banking giant, JP Morgan Chase, has registered and patented the ‘J.P. Morgan Wallet’ under USPTO, i.e., the United States Patent and Trademark Office, as per the document published on 21 November. This new development will see the bank offering crypto and bitcoin services to its existing pool of customers.

✍️ Institutional investors are buying through crypto winter: Survey
Institutional investors continue to see the long-term potential of crypto and have been loading their bags throughout the year, according to a survey.

🏦 Binance Deploys $1B for Crypto Recovery Fund
Crypto exchange Binance has allocated another $1 billion for its industry recovery fund, effectively increasing the fund size to over $2 billion. The fund would have a “loose” structure and be publicly visible on the blockchain. Binance first announced the launch of an "industry recovery fund" on November 14 to support firms that "are otherwise strong but in a liquidity crisis" amid the FTX collapse.

🍿 Amazon’s already greenlit an FTX miniseries
Amazon’s reportedly working on a series about FTX and its infamous co-founder Sam Bankman-Fried, who was ousted from the crypto exchange after leading it to bankruptcy.

💼 Web3 Entrepreneurial Resources

🎰 Bootstrapping Web3 Networks: The Limitations of Token Incentives
Tokens can be an effective way to bootstrap networks that need passive user participation, but they can be counterproductive for those that need active participation

📟 Build A Blockchain App with Ethereum, Web3.js & Solidity Smart Contracts
How to create your first blockchain application with Ethereum, Web3.js, and Solidity smart contracts. You don’t have to know anything about blockchain to follow along.

💵 How Web3 startup Calaxy raised $26M in a bear market (pitch deck)
Calaxy used this pitch deck to raise $26 million in a round co-led by The HBAR Foundation and Animoca Brands combined with participation from Polygon.

🏦 Web3 Fundraising

Binance Labs Makes a Strategic Investment in Hardware Wallet Maker NGRAVE

Thirdverse raises $15M for Web3 and VR game studio

Cosmos-based DeFi protocol Onomy raises $10 million: Exclusive

Tropee raises €5M to revolutionize NFT utilities

Carv raises $4M at $40M valuation to build Web3-based identity verification systems

📓 The Week's Log: Leveraging external communities

As I said in the introduction, one of the easiest & surest ways to attract new people to your Web3 project is to find communities full of potential customers/users and leverage them.

For this, there are several steps. The first is to identify your target. Your target can be a strategic target that will allow you to reach your goal or directly your persona (profile of your product's typical customer). The most complicated part is to find the right persona. For example with a crypto aggregator like Mobula, you can target the Sunday investor, the regular trader, the decentralized lover, etc.

1 - Identification of your target 🎯

With Mobula, we decided to target a strategic target: solidity developers.
Mobula is growing a lot thanks to crypto asset creators who can easily list their token on the crypto aggregator and share it with their community. So it's easier for us to target crypto creators who will share their crypto listing with their community of hundreds of people rather than trying to target hundreds of people from different communities (persona).

List your personas and strategic people you could contact. Try to take into account the relevance of each option and the ease of finding & interacting with them, and make a reflective choice towards the most interesting option.

2 - Identification of the channels & sources

Once you have identified the best target, you must identify the channels where they could be found and especially the sources. Concerning our target of solidity developers, we have identified several channels: Telegram, Discord, and Facebook. We have created a list of communities regrouping our target in their different channels. This list was the list of our sources. We found several Solidity developers’ Facebook groups, Discord, Telegram groups & channels.

3 - Focus on a defined plan

We have thought about several plans of attack. We didn't know if we should focus on Discord, Telegram, or Facebook. We wanted to start channel by channel. We understood the SEO strength of Facebook groups. Indeed, Facebook groups are very well-referenced on search engines. We also considered the size and quality of the audiences. We found nice communities on Telegram but they were full of bots. In the end, we decided to focus on Facebook communities to start. We have identified a few sources (3/5 communities) and focused on them.

4 - Strategy to leverage external communities

Once we have reached the different sources of the chosen channel, we set up our strategy. It was quite simple. It consisted of being active on 4/5 accounts in the community for 2/3/4 weeks: Creating regular posts, providing value, responding to people, etc.

At the end of this period, we contacted the administrators of the communities with an account to propose to join the group as administrators to help them with the moderation & continue to bring value. Out of 10 requests, 3 were accepted and so we started managing the groups.

We have continued to bring added value to the group, and we have created more synergy with our Mobula project. As time went on, we negotiated with other admins to take over the complete management of the groups and create more synergies with Mobula. For this negotiation, some asked for a small amount (-$500), others were just interested because they were tired of managing the project, and others never answered but never opposed it.

So we rebranded some external communities like the Solidity developer community. We have set up publication routines to introduce the crypto aggregator to the group's project creators. We have adapted the group entry form to make Mobula known, etc.

This external community has become a big source of crypto project creators’ acquisition, essential to the development of Mobula.

Inside Web3 💎 by Julian Ivaldy

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Inside Web3 💎 │ By Julian Ivaldy

Inside Web3 💎 | Leveraging external…